D&AD Award Picks

The annual D&AD awards for creative excellence are taking place tonight, so I thought I'd share some of my favourite nominated work.


In the (mostly-underwhelming) Websites category, my pick has to be Doritos Hotel 626. I blogged about it when it first came out and I still think it holds its own as a genuinely creepy and engaging online experience - though I'm still not still sure how it ties into Doritos..? See for yourself here.


The Illustration category is looking really strong. My favourites are this striking image from JWT Shanghai to raise awareness of pollution...


...and these cute characters for Alka-Seltzer.


I might be a bit biased here but my favourite Direct/Online advertising piece is Poke's Balloonacy. Such an amazingly original concept (which they invented the technology for), it's playful, on-brand and was amazingly successful in reaching and involving its target audience.


Finally, a special mention for Honda in Broadcast Innovation for their live TV ad, in which skydivers spelled out the word 'HONDA' in the air live on a TV ad break on Channel 4. Watch it here.