Pokelondon.com

new Poke site

A brief segue into my day job, because I want to show off the recently-launched new Poke website, the design of which I was heavily involved in. Designing for yourself can be notoriously difficult, but luckily we had a solid brief with the objectives and rationale clearly set out. No one fundamentally hated the old site, but we all agreed that it needed a spruce up, design- and function-wise, after nearly 4 years’ service. I suppose I was brought on board to the project as I’m pretty au fait with being social and bloggy, and the partners wanted keep to keep a somewhat feminine feel to the site.

new Poke site

The new site’s main design theme is the colourblock backgrounds, which runs through the whole site. Each blog post and portfolio project has a palette of 3 tonal colours, picked to highlight and enhance the imagery. I adore browsing through those sections and getting a hit of rainbow colours!

Everything else was kept deliberately minimal to let these bold colour choices shine without shouting: use of a simple system font and circle icons keeps the site furniture calm and functional. We splashed out on big, bold blog headers with a different font chosen for each category.

new Poke site
new Poke site

The portfolio has been beefed-up with clever ways to view, sort and filter projects depending on what kind of experience you’re after. I especially love the slide view for a purely visual way to browse, and the colour block pages really sing here (we even toned in the Vimeo video buttons to match the background colour!). We’re in the process of adding loads more back-catalogue projects, so this section will feel really rich and full soon.

new Poke site

The work and about pages hopefully inject a bit of Poke humour, with hand-drawn illustrations and a teacup theme (only clients get the custard creams..). See if you can find me on the about page gaggle :)

The mobile version has been specially designed and built (with CSS3 media queries) to act considerately on a small screen. It even tells you how to get to the studio if you’re nearby and happen to be lost. It also looks rather lovely on an iPad.

Feedback has been overwhelmingly positive so far, with people noticing all the nice little touches we hoped they would. Go and have a look if you’re interested, too!


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