The Feed

As I’m halfway through my last week at Poke, I thought I’d share this project that I’ve been designing and art directing for almost a year now, and I’m rather proud of. The Feed is a blog for Orange, in which we share a fun digital toy, game or idea each month. It’s great because it’s not salesy at all but just feeds into Orange’s brand concept of giving a little extra to their customers. At the beginning of this year we took on a new illustrator, the brilliant Owen Davey, and gave the site a facelift, and since then it’s become a quite delightful design-led project which is a lot of fun to work on.


Our current campaign is Keep Me Cool, where we’ve got an ice cream van travelling round the country to four cities giving out ice creams. People can tweet in their post codes to make the van visit their area. We even got to design the wrap for the ice cream van which was pretty fun!

Here are some more of the recent ideas we’ve made…


Pimp my pic, in which we extended people’s Facebook profile pictures using a great team of illustrators.

Arrr you a pirate was a fun one, in which we asked people what their pirate names would be and drew them as an appropriate piratey character.

Predict-a-chick ran over Easter – we had a couple of dozen eggs in an incubator in the studio while we asked people to predict which would be first and last to hatch, the heaviest chick and the loudest tweeter.

My Royal Plate ran over the run-up to the royal wedding and we asked Owen to illustrate commemorative plates for people’s everyday events. This post was a huge hit and was featured on a few design blogs.

We used Owen’s mad skills again to create these gorgeous fake book covers for Who Plays Who.

Keep an eye on The Feed for a new bit of goodness every month!